Masters of Graphic and Web Design Capstone Project, 2022
Wayfind is a navigational service and trail app that provides a safe and immersive outdoor experience, designed to assist communities of hikers in gaining confidence in and access to natural spaces. The app works to address both the practical concern of trail maintenance and public land funding deficits, and the perceptual and equity-centered concern of familiarity and experience with outdoor recreation.
The core component of the project is a 32 page physical brand guide, supported by mobile prototypes that operationalize the concept and assets.
Visit the project site here for full presentation and explanation.